The Coca-Cola Company
Toss In, Take Out

Tasked with highlighting Coca-Cola’s 100% recycled plastic bottles, we wanted to highlight our favorite place to drink it: in our hometown pizza shops. Working with Bleeker Street Pizza in NY, Lou Malnati’s in CHI, and Goodfella’s in ATL, we gave consumers a free slice for recycling their own plastic bottle. Our friends at Night Shift created an incredible piece of launch content and we got to learn the secret sauce behind these pizzerias. I even got featured in our out of home!