Samsonite
Travel Like Your Parents

Inspired by generations of Samsonite heritage, we created a social first campaign titled Travel Like Your Parents. Leading creative ideation and execution, with buckets of help from our incredible Creator Management team, we featured a roster of creators honoring their parents travel style. I sourced 40+ vintage Samsonite train cases via eBay, curated the goodies within, and art directed the accompanied visuals for a 360º influencer trip. From June–August 2023, YOY Impressions grew by more than 62% and a positive campaign sentiment of 97%.