Samsonite
Global Camapaign with John Turturro

What started as a pipe dream talent partner transpired into a full blown global creative campaign. In August 2025, we secured John Turturro in his first brand campaign photoshoot for Samsonite. Shooting 3 looks in 4 hours, we created assets that launched a new product, went viral on social, and got the Oh Brother Where Art Thou soundtrack back on my Spotify Wrapped.

Photography by Alicia Shi