The Coca-Cola Company
Recycled Records

The initiative began with the first album made entirely from the recycled sounds of the recycling process, created in partnership with iconic producers MadLib and Mark Ronson. We visited various points in the recycling chain to record real ambient noises, converted them into sample packs, and then Mark & Madlib used them to cut the EP.

The album was then introduced online alongside a digitized sampler preloaded with the full range of samples, so that consumers could engage with musical creation themselves by recycling the sounds of recycling, so as to better understand the process and science.