Axe
From Lil Baby to Knolling

Working with the team at Axe over the last 4 years, we have taken the brand from the locker room to the main stage. Amung the projects, these are 3 that I was intimately involved in. Inspired by Lil Baby’s love of anime, we took his scent memories and transformed them into animes themselves, each highlighting a different scent. We also worked with Lil Baby on Logne Forgiveness, a campaign that worked as a rebate for folks who spent too much on bad cologne. We even worked with Grant Cornett to create stunning brand imagery that got us featured in Vogue!